Michlig Named Sports Information Director at Georgia Southwestern

AMERICUS--Georgia Southwestern State University today announced that Keith Michlig, former General Manager of the South Georgia Peanuts, will be the Hurricane's first full-time Sports Information Director (SID). Michlig's hire serves as the culmination of a nationwide search to fill a position that will focus on maintaining 'Canes sports information and promoting GSW athletics.

"This is a really exciting opportunity," said Michlig. "The importance of the University's move to NCAA Division II cannot be underestimated, and I'm glad that I can contribute to the success of this transition. I am thrilled to be a part of the Hurricane family."

"Keith was part of a very talented pool of applicants," said GSW Associate Athletic Director Jaclyn Kaylor. "We look forward to adding his skill set in sports information, marketing and promotions to the athletic department."

With Michlig comes an extensive background in professional and collegiate sports management, marketing and sports information. Most recently, he was the general manager for the South Georgia Peanuts. Located in Albany, the Peanuts are a member of the South Coast League of Professional Baseball. As general manager, Michlig secured and serviced over 50 corporate sponsors, generating roughly $100,000 in new revenue.

Prior to his tenure in Albany, Michlig served as the director of marketing and community affairs for the National Alliance for Youth Sports in West Palm Beach, FL from 2003 to 2005. From 2002 to 2003, he worked as marketing manager for the Palm Beach County Sports Commission, also in West Palm Beach.

Michlig moved to Georgia in 2000 to serve as director of marketing and promotions for Mercer University Athletics. In a two year span with Mercer, he increased corporate sponsorship revenue by 92% and increased fall sports attendance by 73%. Prior to that, Michlig served as general manager of the Wisconsin Woodchuck Collegiate Baseball Club in Wausau, WI, and he was a sales executive at two other professional baseball clubs in Wisconsin.

A native of Wausau, WI, Keith earned a Bachelor of Arts in business from the University of Wisconsin, Eau Claire and a Master's of Business Administration from Mercer University. Keith and his wife, Angela, have two boys, Brayden and Brantley.